Author name:
اسيل شاكر احمد علي
Supervisor name:
ازهار صبيح غنتاب
Abstract:
Aseel Shaker Ahmed Ali, Using Social Media sites by the Iraqi women and the Achieved Satisfaction "A survey study on the Public of Baghdad city" Master Thesis, University of Baghdad, College of mass Media, Department of Journalism, 2016.The problem of this research is the absence of accurate scientific perceptions about how Iraqi women use social media sites, and the motivation behind this use, and achieved satisfaction of using such sites.The objectives of this research are : 1. To determine the volume of use social media sites (Facebook, YouTube, Twitter and Instagram) by Iraqi women.2. To know the habits and patterns of using social media sites (Facebook, YouTube, Twitter and Instagram) by Iraqi women.3. To investigate the underlying motives behind using social media sites (Facebook, YouTube, Twitter and Instagram) by Iraqi women.4. To explore the achieved satisfactions due to the use of social media sites (Facebook, YouTube, Twitter and Instagram) by Iraqi women.This research also tests the following scientific hypotheses : 1. There are a statistically significant differences between the correlation values of the demographic variable of the quested women (age, marital status, education level, occupation and economic level) and the volume of use social media sites (Facebook, YouTube, Twitter and Instagram).2. There are a statistically significant differences between the correlation values of the demographic variable of the quested women (the age, marital status, education level, occupation, economic level) and the motives of use social media sites (Facebook, YouTube, Twitter and Instagram).3. There are a statistically significant differences between the correlation values of the demographic variable of the quested women (the age, marital status, education level, occupation, economic level) and the achieved satisfactions of use of social media sites (Facebook, YouTube, Twitter and Instagram).This research is classified within the descriptive researches, survey method was adopted, and the research population was identified by the females' population of the city of Baghdad, aged 18 years old and more, whouse the social media sites. The research sample was selected by the method of sample survey through the use of random sampling, multi - stage / clusters.The most survey tools was the questionnaire which was adopted as a main tool during collecting the survey data, which was distributed intentionally for (453) female. In addition to (observation, and interview)Most important conclusions, include : 1. The large use the social media sites (Facebook, YouTube, Twitter and Instagram) by the quested women with a relative variation in the volume of use of each site and priority of use.2. The quested women shows multiple habits and patterns while using social media sites (Facebook, YouTube, Twitter and Instagram).3. Surpass the total utilitarianism on ritualism motives behind using the quested women for social media sites (Facebook, YouTube, Twitter and Instagram(.4. Consistency of achieved satisfactions of quested women resulted to using social media sites (Facebook, YouTube, Twitter and Instagram), with the idea, intention and its name (social media) resulting to entertainment and entertain.5. There are a statistically significant differences between the correlation values of the variable of educational level and the use volume of quested women for all of the social media sites (Facebook, YouTube, Twitter and Instagram) significantly and influential, which means there is a correlation between them, while the correlation values of (age, marital status and economic level) variables had statistically significant differences with the volume of using (YouTube and Twitter). And the correlation values of (occupation) variable had differences with the volume of using (Instagram) site, which means there is a correlation between them.6. There are a statistically significant between the correlation values of each one of the demographic variables of the quested women and two thirds of motives behind using social media sites (Facebook, YouTube, Twitter and Instagram), which means there is a correlation between them.7. There is a statistically differences between the correlation values of each one of the demographic variables of the quested women and three quarters of achieved satisfaction due to their use to the social media sites (Facebook, YouTube, Twitter and Instagram), which means there is a correlation between them.This research contains (40) tables, (34) figures and (2) attachments
