البحث — المستودع الرقمي العراقي

المستخلص: تبحث هذه الدراسة في مزيج الاتصالات التسويقية كمتغير مستقل والسلوك الشرائي للمنظمة كمتغير تابع وهي دراسة تحليلية في شركة مصافي الوسط (مصفى الدورة ) وقد تضمن المتغير المستقل خمسة متغيرات فرعية هي ( الاعلان , ترويج المبيعات , العلاقات العامة , التسويق المباش | This study looking at the combination of marketing communications as a variable independently and purchasing behavior of the organization as the dependent variable and is applied study in Midland Refineries Company (Daura) The independent variable included five sub - variables (advertising, sales promotion, public relations, marketing direct personal sales) and highlights the problem of the study to find an appropriate solution epistemological problem of a statement on the relative importance of a combination of marketing communications for the behavior of the purchasing organization in addition to the field problem of the obvious shortage of marketing information in most executives when making a purchase decision in the company, and the study aimed to determine the nature of the relationship between the variables key and finding the level of influence between them in addition to clarify the basic concepts of marketing Communications and purchasing behavior of the organization it has been selected Midland refineries Company (Daura) locations for the application of the study and collected the data through a sample of (82) members of the managers in the company researched distributors in a number of management levels selected respondents intentional the study relied on a field approach, and used the questionnaire as a tool head for the collection of data and information as well as interviews and personal observation and some of the annual reports of the company has been the use of statistical software (SPSS V. 23) and (AMOS) for data and information which included processing (percentages, Weighted Mean, standard deviation, Spearman rank correlation coefficient, relative importance, the coefficient of determination R2, F test, Z test, sequential regression testing). has reached a researcher to a number of the most important conclusions was the following : 1. The existence of a link between the moral and the effect of a combination of Communications and purchasing behavior of the organization relationship.2. the company's management is interested in direct marketing and public relations larger compared with other marketing communications activities in order to introduce the goods and services they sell or need.The most significant recommendations : 1. The need for the company using multiple forms of media, new and innovative combination of marketing communications marketing communications alongside traditional forms.2. Due to the size of the activities of procurement management in the company researched should build an organizational unit that determines which features and its location in the organizational structure of the size of activity it performs.

تحليل استخدام التقنيات لمكاتب المدراء العاميين : دراسة تطبيقية في وزارة التعليم العالي والبحث العلمي == Analysis Use Techniques of Director General Offices A Case Study In The Ministry of Higher Education And Scientific Research

اسم المؤلف: ميس عامر عبد الرزاق عبد اللطيف

اسم المشرف: رفاء فرج سموعي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

التسويق الريادي وتاثيره في الاداء التسويقي : دراسة تطبيقية في عينة من شركات الاتصالات العراقية == Entrepreneurial Marketing Effect On Marketing Performance - Applied Study In A Sample of Iraq Telecommunications Companies

اسم المؤلف: مؤيد احمد لازم

اسم المشرف: عاملة محسن احمد ناجي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: هدفت الدراسة الى توظيف التسويق الريادي بوصفه متغير? مستقلا وبابعاده المتمثلة ب(التركيز على الزبون، تقبل المخاطرة، الاستباقية، الابداع، اقتناص الفرص) في تعزيز الاداء التسويقي بوصفه متغير? تابعا وبمؤشراته المتمثلة ب(الحصة السوقية، حجم المبيعات، المسؤولية | This study aimed to exploitation of Entrepreneurial Marketing as an independent variable with its dimensions which include (Customer Intensity، Calculated Risk Taking، Proactiveness، Innovativeness، Opportunity Focus) In promoting marketing performance as a dependent variable and its indicators ( Market Share، Sales Volume، Social Responsibility، Customer Retention).The study problem emerged from the core of marketing, management and technical challenges Which faced by telecom companies and which need a non - traditional marketing style that Draw the pace of success for them. The study is of importance to the importance of the research community and the sample, and then supporting the marketing department in the telecommunications companies in planning the marketing process and taking the appropriate measures related to its recovery. The study aimed to shed light on the philosophy of Entrepreneurial marketing and its application in the Iraqi telecom companies. The study is applied in a number of Iraqi telecom companies and adopted a random class sample of 136 members of the study community, including (Manager, Associate Managers, Division Managers, section Managers, Supervisors, Employees). The study examined a number of main and subsidiary hypotheses about the availability of the level of morale and the relationship of influence between the study variables and the moral differences between the telecommunication companies. Study The questionnaire was used as a key tool for studying the field side of telecommunication companies surveyed. The statistical measures used were statistical analysis programs (AMOS - V23 and SPPS v23). The study reached a number of conclusions, the most prominent of which is that the management of telecommunications companies applied to Entrepreneurial Marketing In companies in the study community attributed to the interest of telecommunications companies surveyed by its subsidiary dimensions, And there have been significant levels of marketing performance and these levels have emerged because of their attention to the sub - indicators. The study recommended the necessity of activating the Entrepreneurial Marketing because it contributes Strengthen of marketing performance, which is a criterion for determining the success or failure of companies and activating the role of government control, as well as interest to stakeholders (government, society, investors, employees, customers).

تاثير بناء المهارات العقلية والمعرفية في تحقيق الاداء المتفوق : دراسة تحليلية في وزارة العلوم والتكنولوجيا == Effect of Mental Skills And Cognitive Skills Building In Achieve Superior Performance / Empirical Study Conducted Ministry Ministry of Science & Technology

اسم المؤلف: علي حامد غليم الزهيري

اسم المشرف: لمياء سلمان عبد علي الزبيدي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تعد المهارات العقلية والمهارات المعرفية من اهم انواع المهارات التي تساهم في انجاز قادة المنظمات لاجراءات العمل بشكل متميز من خلال التكيف مع ظروف البيئة الداخلية والخارجية، وبالتالي تحقيق الاداء المتفوق عن باقي المنظمات. وبناءا على ذلك تبلور الاطار الف | The mental and cognitive skills is one of the most important types of skills that contribute to the achievement of the leaders of organizations for the procedures of reason seamlessly, through adaptation to internal and external environment conditions, and therefore achievement distinctive and superior performance for the rest of the organizations.Accordingly, ideological and practical context to take shape for this study in order to clarify the philosophy of the role of both the mental and cognitive skills to achieve superior performance, as well as trying to find solutions the prevailing problem in the Ministry of Science and Technology. Namely, an inability in achieve superior performance, because there are deficiencies in the levels of the mental and cognitive skills for the officials in the Ministry or in the integration of those skills.It has been depend on the practical approach in the study, as an approach helps to comprehensive and accurate analysis of all the details of study problem. It has also been depend on the form of a questionnaire essentially as means to collect the data on the study, as well as compiling many data by identifying the actual reality of the Ministry.The study population represents seven scientific offices within the Ministry of Science and Technology, has identified sample of the study represented directors, their assistants, departments and scientific centers directors and the seven offices that have been selected for the study and number reached 127.Questionnaire was used as means to collect the data and information on the study, as well as compiling a lot of data and annual reports (2011 - 2012 - 2013 - 2014 - 2015), and by identifying the actual reality of the Organization researcher ( the Ministry).Researcher reached through study at the practical side (analysis and testing) to a group of intellectual, theoretical and the other practical conclusions, which identified the fact in place surroundings of the Ministry. The most important : attention of the officials in the Ministry of Science and Technology rather well what proportions mental and cognitive skills, and lack of interest in proportions superior performance.Based on those conclusions, the study recommends increased attention to leaders in the Ministry of Science and Technology proportions mental and cognitive skills, as well as a big focus on the proportions of superior performance, as well as finds a formula official relationship between the Ministry and state institutions other inside and outside Iraq.

اثر تشخيص المعوقات التنظيمية في ادارة الابداع : دراسة استطلاعية لاراء عينة من المدراء العاملين في رئاسة جامعة == The Effect of Organizational Barriers of Diagnoses Upon Innovation Management (A Survey Study of The Views of A Sample of Managers Workers In Presidency of The University of Myssan)

اسم المؤلف: عبد الرزاق قاسم محمد

اسم المشرف: رغد يوسف كبرو

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تناول البحث موضوع اثر تشخيص المعوقات التنظيمية في ادارة الابداع، وقد اختبرت الدراسة في قطاع التعليم العالي ممثلا في رئاسة جامعة ميسان. وطبق البحث في عينة مكونة من (50) مدير موزعين في مستويات ادارية متمثلة في (مدراء اقسام ومسؤولي شعب)، واستخدمت الدراسة ا | This research examines the impact of organizational barriers in innovation management. This paper had used the higher education sector as its main body of analysis. The sample consists of fifty managers from different managerial positions, both department managers and sub - division managers, from the University of Missan. The study used the questionnaires as the main method to collect information and data. The research aims to test the main hypotheses of correlation and impact among the test variables in order to answer the research argument and reach the targeted aims. A group of statistical tools such as arithmetic mean, standard deviation, relative importance, coefficient of determination, simple linear regression, and spearman coefficient are used to analyze the information and data. The research reaches several conclusions that support the main hypothesis of this paper. Among these conclusions is the dominance of the laws, regulations, and procedures in every aspect of the university’s work. The work is conducted through work regulations which do not permit the workers to operate out of familiar procedures. This is due to the administration’s fear that employees will breach the regulations, which would impact negatively on the university’s operation. The study also finds that the University of Missan does not distinguish the innovative employees correctly; this is either due to discrimination against them by managerial offices, or the university’s neglect of innovative employees and lack of appreciation for their contributions in the development of the university. In light of the findings in this research, the paper makes some recommendations. Most importantly among them is the necessity of treating organizational barriers preventing innovation in department managers’ offices and their sub - divisions. The research also recommends the adoption of a particular mechanism to distinguish innovators and increase the suitable financial and moral incentives, to allow them to partake in decision - making.

تاثير تكنولوجيا المعلومات في ادارة الوقت : دراسة تحليلية في جامعة سومر == The Impact of Information Technology In Time Management An Applied Study In Sumer University

اسم المؤلف: صبار ثجيل عودة الغزي

اسم المشرف: ميسون عبد الكريم محمد رشيد

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تشكل الاطار الفكري والفلسفي للبحث من خلال تفاعل متغيرين هما (تكنولوجيا المعلومات وادارة الوقت) فقد استند البحث على فكرة مفادها ان لتكنولوجيا المعلومات دورا فعالا لاحداث تغيرات نوعية في الاعمال الادارية والمكتبية والفنية في جامعة سومر بما يسهم باستثمار واد | The background of this research appeared in interaction between tow variables, these variables are (information technology and time management). This research depend on - major idea that there are strongly impact of information technology on time management is Sumer university. In order to understand and illustrate a previous idea the researcher choose the essential factors of information technology such as (equipment and tools, software, data buses, Networking and communications, individuals), the dimensions of time organizing, time direction, time controlling. The researcher expressed the research problem through, a number of intellectual and applied question which formed by some of the hypo theses that asked about the correlation, relationship between two the variables, and also asked about the effect of information technology on time management then the purpose of the research is gets answers to these question in order to analysis these relationship between these variable. This research applied on sample of individuals involves (47) person worked in filed relate with computers in sumer university, the contains (46) question analysis by sops program. Finally, the research conclude some result which indicate to existence correlation signify cant and significant effect between which proved that the hypotheses are correct, the reserve present some useful recommendations from the applied and theoretical conclusion, was the most not ably are the need for increased attention in infrastructure components of information technology generally and improve vocabulary of Electronic computers in order to contribute to the completion of management tasks and use the time effectively

الاصلاح الاداري ودوره في تبسيط الاجراءات : دراسة تحليلية في رئاسة الجامعة التقنية الجنوبية == Administrative Reform And Its Role In Streamlining Procedures Applied Study In Southern Technical University

اسم المؤلف: صباح نوري عبود الخزار

اسم المشرف: ارادن حاتم خضير العبيدي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: تسعى هذه الدراسة الى تسليط الضوء وبصورة اساس الى فكرة اساسية مفادها ان للاصلاح الاداري دور فاعل واساسي لاحداثه نقلة نوعية في تبسيط الاجراءات في رئاسة الجامعة التقنية الجنوبية حيث تهدف هذه الدراسة الى تشخيص مدى تاثير الاصلاح الاداري كمتغير مستقل في مجالات | This study aims to shed light and are based on the basic idea that the administrative reform of the role of an active and essential to the events a quantum leap in Streamlining procedures in the presidency of the Southern Technical University where this study seeks to diagnose the extent of administrative reform impact of an independent variable in the areas of (the restructuring of the various presidency of the university entities , the provision of regulatory agencies, and support the deployment of e - government) in the sub - variables simplify procedures supported variable dimensions (the flow of the current stage of the procedure, selection and work to be improved, the selection procedures to be studied) as covariates sub at the University Alambh The study on the descriptive and analytical approach in the treatment of variables based on standards consistent with the objectives and the nature of the surveyed university as well as descriptive and statistical methods in processing their data. through the problem of the study group of questions of theoretical and applied scheme Varzi emerged about a group of questions the main and subsidiary and applied study (36) the level of associate president of the University of assistants and directors of departments and officials of the people and staff data were collected through the questionnaire form included 29 questions where the subject of this questionnaire to the descriptive and statistical analysis using electronic calculators in the extraction Allant C The study to a group of the most important conclusions was a correlation and the effect of significantly between the study variables in general in the surveyed organization demonstrating the validity of hypotheses of the study, and to varying degrees and through which the researcher presented some recommendations on

تقييم وتطوير معايير الجودة في القطاع التربوي : دراسة استطلاعية في المديرية العامة لتربية الكرخ الثالثة - بغداد == Evaluation And Development Quality Standards of Education Sector Exploratory Study In Breeding Third Karkh Directorate

اسم المؤلف: شيماء جبار عليوي فرحان الخفاجي

اسم المشرف: كاظم احمد جواد الجشعمي

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: The study aimed to evaluate and develop quality standards in the education sector, through sampling the opinion of stakeholders the current standards and make the development of it, as it is the basis for important quality in the development of the educational process through diagnosis of the strengths and weaknesses in the education sector, as it notes the existence of problematic standards in the current standards and thus their inability to diagnose the actual reality of education, the study was based on Exploratory study method and homeliness and field interviews with those involved in order to get the data, it has been a form design included the proposed standards for adoption instead of the current standards, and have been applied study on a sample of supervisors administrators and supervisors jurisdiction, school principals and teachers within the education categorically third Karkh Directorate, has also been used a number of statistical methods and standards including : the arithmetic mean of the reference, the standard deviation, the relative importance test T - test, the global exploratory analysis and so with the help of statistical program (SPSS) : The current study findings to a set of conclusions was the most important : The existence of a concrete blurry and weak when some managers regarding the application of knowledge standards, accompanied by a lack of interest in the subject of how to view the lesson to the students, with the shortening and clear by the knowledge managers of modern teaching methods. The study concluded a set of recommendations Perhaps the most important : the need to the attention of teachers using modern methods of teaching enables students to understand easily and clearly is using the methods used in the distinguished schools with increased support and develop managers and teachers the ability to establish positive relationships with students and colleagues at work, taking into account the need to adopt standards proposed and obtained the agreement of the study sample.

المحددات التنظيمية وتاثيرها في ادارة التغيير : دراسة تحليلية في المديرية العامة لتربية بغداد الرصافة الثانية == Organizational Determinates And Their Impact On The Management of Change Analytical Study In The Directorate General For Education /Rusafa 2

اسم المؤلف: ستار لملوم منيخر الخزعلي

اسم المشرف: شهناز فاضل احمد النجار

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: دبلوم عالي

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: هدفت الدراسة الحالية الى التعرف على واقع متغيري الدراسة في المنظمة المبحوثة والتعرف على العلاقة والاثر بين (المحددات التنظيمية وادارة التغيير),اذ طبقت هذه الدراسة في المديرية العامة لتربية بغداد الرصافة الثانية حيث شملت عينة من المديرين بلغ عددهم(80) مدي | The present study has aimed to identify the reality of changeable study in the surveyed organization and find out the relationship and impact between (organizational detriments and the change management). This study was applicated in the General Directorate of Education Baghdad \Rusafa 2. About (80) directors from various levels (director of department, director of division ? unit official) were involved as samples to gather information.Questionnaire was depended as a main method for getting information Concerning this study. The statistical program (spss) was used to analyze the final results of the answers to the questionnaire. Interviewing a number of directors of the surveyed organization was to enhance the questions of the questionnaire and clarify its sections as well. the study was produced by testing a number of main and sub hypotheses. The results have produced a relationship of connection and impact of organizational detriments of its dimensions (organizational structure communication, organizational culture, Information Technology) to manage change in the surveyed organization. The study also has produced a number of recommendations, the most prominent of which was emphasis on developing and enhancing the process of technological change in the surveyed organization. This was achieved by using work techniques systems and equipment of new mechanism as well as using various new technology methods to diagnose and resolve problems faced and the need to focus the attention of the surveyed organizations in organizational structure and make it more flexible in order to be in response to the requirements of change as well as to enhance the role of communications in the surveyed organization because of its impact in coordination processes between the various departments at all levels in order to achieve the goals of the organization

دور ادارة المواهب في تحقيق الاستدامة التنظيمية من خلال التجديد الاستراتيجي : دراسة تحليلية في بعض كليات الجامعة المستنصرية == The Role of Talents In Achieving The Sustainability Organizational Through The Strategic Renewal Applied Study In Several Colleges of The Al - Mustansiriya University

اسم المؤلف: زياد طارق خليل

اسم المشرف: انتظار احمد جاسم الشمري

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: دكتوراه

الجامعة: الجامعة المستنصرية - كلية الادارة والاقتصاد - قسم ادارة الاعمال

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: اكدت الدراسة على اهميه الدور الذي تلعب المواهب في تحقيق الاستدامة التنظيمية والتجديد الاستراتيجي في قطاع التعليم العالي عامة وفي الجامعه المستنصرية خاصة.واستحصلت المشكلة النظرية اساسا من قلة الدراسات والبحوث التي تناولت بالدراسة والتحليل لذلك الدور والع | The study affirms the importance of talents' role in achieving the sustainability organizational and the strategic renewal in the sectors of the higher education in general and the al - Mustansiriya University in particular. The theoretical problem happens basically due to the dearth of the studies and researches dealing with studying and analyzing the role and the relationship that link the variables. While the scientific problem is from the real challenges that face the Iraqi organizations which are demanded to achieve the sustainability and how to preserve it through the renewal operations which should be carried out continually. This study has been carried out because of the relationship's importance among the three variables in the labour organizations in order to test and diagnose the relationship's level and the possibility of its implementation in the application's environment represented by the colleges of the Mustansriya University (College of Medicine, Engineering, Sciences, and Education). In order to achieve the goal of the study, seven major and minor hypotheses have been tested. The sample of the study contained (204) male and female persons from the teachers staff of the mentioned - above colleges. The data and information were compiled via a poll consists of (48) questions in which the amounts of data had been processed statistically through several statistical means such as ( the Percentage, the Probable Arithmetical Medium, the Standard Deviation, the Relative Importance, Spearman Ranks' Correlation Coefficient, the Test of F, T., the Track Analysis). The study has reached several conclusions in which the most prominent is represented by the existence of the direct correlated relationship and the impact of talents' dimensions and the organized persistence as well. The study has also concluded a group of recommendations such as the necessity of the transformation into the concept of employing the talents' management which depends on using cognition and information through forming an integral strategy of the labour of the Iraqi universities and colleges in addition to the labour of the university management to achieve the optimum usage of the human resources and to allow opportunities for the qualified people through providing them with a suitable labour in order to encourage them to achieve scientific inventions and prospective ambitions towards creating an organized persistence prototype. Finally, the university's colleges should employ the talented individuals according to their specializations in the proper administrative centers by depending on the results of the talents management performance assessment to upgrade the level of the colleges in addition to attract the competent staffs along with talented people of seldom specializations to fill the gaps in the colleges

تاثيــر التوجـــه الاســــتراتيجي فــي اداء المصارف العراقية الخاصة : بحث مقارن == The Impact of Strategic Orientation On The Performance of Iraqi Private Banks / Acomparative Research

اسم المؤلف: حسام حمدان شونة

اسم المشرف: علي موات الصيهود السوداني

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: جامعة بغداد

اللغة: العربية

مكان الجامعة: بغداد

الصفحات الاولى:

المستخلص: يهدف الباحث من خلال هذا البحث الى وضع جانب نظري للتوجه الاستراتيجي المركز على السوق في منظمات الاعمال من اجل تحسين ادائها الحالي والاداء المستقبلي من خلال استخدام التوجه الاستراتيجي بابعاده المتمثلة (التوجه الريادي،التوجه نحو السوق،التوجه التفاعلي) واســـ | OBjective researcher through this research to put my side of the strategic position on the market to go in business organizations in order to improve the current performance and future performance through the use of strategic orientation of deportation (Entrepreneurial Orientation, market Orientation, Interaction Orientation) And the use of scale (Balanced Scorecard) Bmnzawradtha four to measure its performance, has sought research to test a number of hypotheses main and branch - related relations link and relationships influence the research of variables (the strategic direction and performance), so to answer questions related to the problem of search, in particular questions basic (Are banks Iraqi special sample of the research has led strategic direction to achieve the best performance?, what the effect of the three strategic direction for its removal (leading orientation - market - oriented interactive - altuge) in the performance of the Iraqi Special) banks, And derives Find importance of being an inclusive framework "to test the impact of the strategic direction on the performance of banks, and to recognize the important role played by the first variable (strategic orientation) to influence the second variable (performance), the research aims to enable banks to enhance their ability to improve performance which is aimed at him through the development of a theoretical framework and strategic position on the market to go in business organizations and the diagnosis and interpretation of the nature of the correlations and effect between the strategic direction and performance of Iraqi banks research community and at the level of the dimensions. the researcher formulate a set of hypotheses was the most prominent of no significant moral correlation between strategic direction and performance, and there is a significant moral effect of the application of the strategic direction to improve performance. This research has been tested in the Iraqi banking sector represented by (Gulf) Commercial Bank and the Bank of Ashur International), and applied research on intentional sample of 85 managers and staff distributors in several administrative levels (Director, Department manager, branch manager, senior management staff) and use the search questionnaire head for the collection of data and information tool as well as personal interviews program and some private banks and annual reports, as well as the researcher used some statistical methods which (arithmetic mean, standard deviation, coefficient of variation, Pearson correlation analysis, and analysis of simple regression, financial ratios) The research has come to a set of conclusions was the most important, the presence of correlation and the relationship of positive influence strategic direction of the three for its removal in the performance of Iraqi private banks, the research community, and the dimensions of the strategic direction has sparked mixed on the performance of banks research sample, it is found that the impact of the pioneering trend in priority first, interactive approach in the second priority, and market - oriented in the third priority. Also found there are high positive correlation between the strategic direction (in general) and the performance of the banking banks sample section, also showed the results of descriptive analysis (general rate) to keep the strategic direction, Gulf Commercial Bank and the Bank of UNESCO's International achieved high adoption of the strength of the vertebrae search variables implying the absorption of the surveyed banks the importance of the strategic direction of all dimensions, "which will reflect positively on its performance.Based on the findings of the research results has developed a set of recommendations was the most important. Increase the interest of the Iraqi private banks, the research community strategic direction because of its direct impact on the performance of banks and the success of its business, the need for the departments of the surveyed banks to benefit from positive relations through the preparation of future plans and determine the long - term objectives to be achieved by exploiting the opportunities available to them, and exploiting the internal potential and its impact on the banking performance, as well as conduct in - depth studies to find out the reasons for the negative impact of the move towards the market in the performance of the surveyed banks and processed increases the efficiency of its interaction with the perspectives of the other balanced Scorecard, the need for the surveyed banks to adopt the use of balanced performance Bmnzawradtha the four card being a system of "comprehensive and integrated "to measure its performance.

تاثير الذكاء العاطفي والانماط الشخصية للتعامل مع الصراع في نتائج القرارات الاستراتيجية من خلال الدور الوسيط للقيادة العلائقية : دراسة تطبيقية لعينة من المديرين في وزارة الكهرباء العراقية == Influence of emotional intelligence and personal styles to handling conflict on strategic decisions outcomes through the mediating role of relational leadership An Applied Study for the Point of View of Sample of Managers in the Iraqi Electricity Ministry

اسم المؤلف: حسن عودة عبد الله

اسم المشرف: هادي عبد الوهاب عبد الامام

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: جامعة البصرة

اللغة: العربية

مكان الجامعة: البصرة

الصفحات الاولى:

المستخلص: Governmental organizations are seeking to achieve the best outcomes for their strategic decisions by increasing the effectiveness of the vertical and horizontal linkages to all divisions, which leads to the flow of efficient and effective information when making decisions (down - top), and the information relating to those decisions when you begin to implement on the ground (top - down). Therefore, all managers in all organizational levels should have skills of relational leadership. Furthermore, they should take in consideration on both emotional intelligence and personnel style to handling conflict on the strategic decisions.The conceptual framework was built upon the four variables : relational leadership as a mediator, while both emotional intelligence and personal style to handling conflict as an independent variables and strategic decisions outcomes as dependent variables. The main research question was “what is the effect of both emotional intelligence and personal styles to handling conflict on strategic decisions outcomes through the relational leadership as a mediator variable?”. This study applied in the Iraqi Electricity Ministry and production, transmission and distribution directorates and departments it's affiliated.The quantitative design and deductive approach were used in this study. The questionnaire was used as a method for data collection, and 324 managers were use as randomly as a sample of this study. Many statistical techniques were used for data analysis by using the software (SPSS. V.22 - AMOS. V.22), several conclusions emerged were the most important of the following : 1 - There is a direct positive effect of emotional intelligence (especially motivation & social awareness) and style of collaborating and accommodating to handling conflict on strategic decisions outcomes and indirect through relational leadership. While there is not a direct positive effect or indirect of styles (compromising, competing & avoiding) on strategic decisions outcomes.2 - There is a direct positive effect of emotional intelligence (especially social awareness & social skills) and style of collaborating and accommodating to handling conflict on relational leadership. While there is not a direct positive effect of styles (compromising, competing & avoiding) on relational leadership.3 - The relational leadership as a mediator variable has a positive effect on the premises of the framework, of the study through changing the direct effect of independent variables on the dependent variable to indirect effect more positive

الدور التفاعلي لقدرات التعلم التنظيمي في تحسين الابداع وخفض التراجح والروتين التنيطمي : دراسة استطلاعية لاراء عينة من المديرين في المستشفيات الحكومية في البصرة == The modeter role of organizational learning Capabilities in improving innovation and reducing decline and organizational routines An exploratory Study for a Sample of Managers in Pubic hospitals in Basrah

اسم المؤلف: وادية عطية عطشان

اسم المشرف: هادي عبد الوهاب عبد الامام

الموضوع العام: الادارة والاقتصاد

السنة: 2017

الموضوع الدقيق: ادارة اعمال

الدرجة: ماجستير

الجامعة: جامعة البصرة

اللغة: العربية

مكان الجامعة: البصرة

الصفحات الاولى:

المستخلص: health organizations are suffering from a large number of organizational obstacles that have negative impact that prevent or reduce the levels of innovation in it. This is justified by the interest of the study to diagnose the extent of the direct impact of decline and organizational routines in organizational innovation. In addition to determining the role of the moderator impact of organizational learning capabilities.The conceptual framework of the study was based on five main variables for organizational inertia was a mediator variable : Decline and Routine independent variables, organizational Innovation is dependent variable, addition of organizational learning capabilities are moderator variable. The problem of the study was confirmed through a number of structured interviews with a number of managers. Since, this study applied in eight public hospitals in Basra.The present study has relied on descriptive design (Descripto - Explanatory) which is complementary to exploratory research and is intended to interpret the results after describing them. The data was collected through the questionnaire tool for a sample of managers numbered (201) they were randomly chosen. This study used a number of statistical methods, the most important of which were (the analysis, the descriptive and the explanatory statistics, the path analysis) based on SPSS.v.22 - Lisrel.92 - AMOS .v.22).Therefore, this study reached a number of conclusions, the most important of which is : 1 - There is a direct negative impact of the organizational decline, especially (internal recession and failure to adapt to the external environment) and organizational routine (organizational rules) on organizational innovation.2 - There is a direct negative impact of the organizational decline and organizational routine in increasing the level of organizational inertia, in addition to the direct effect of the inertia on reducing the level of Innovation. 3 - There is an moderator role (improved) to organizational learning capabilities on the relationship between decline and organizational routines with organizational inertia, as well as the moderator impact of organizational learning capabilities on the relationship between organizational inertia and innovation