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نظريات الاتصال الحديثة واسقاطاتها الفكرية على المنتج الصناعي == The Modern Communication Heories And Their Intellectual Impact On The Industrial Product
Author name:
جاسم احمد زيدان
Supervisor name:
شيماء عبد الجبار حميد العبيدي
General topic:
Fine Arts
Specific topic:
Industrial Design
Degree:
Doctorate
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T1244 - p.pdf
Abstract:
Industrial design is regarded as an intellectual and cognitive product that is developed with accordance to the analytical awareness of man interpreting accordingly the external existence with the means of senses which human and other creature have. The senses are the window overlooking the external world and the environment. The form the beginning of mediation and observance and concentration and the formation of depictions which work according to the innovative imagining.Therefore the industrial design is regarded as one of the important pivots of the fine arts. These pivots revolve around the bases of how to convey meaning or the design of the idea to the users or the receivers in the clarity with hindrance to the understanding.The language of visual communication which scientific ad practical bases are formed according to the modern theories of communication. It is the language of modern communication of signs and relations are connected together. The modern theories of communication have offered developed system of communication to the user. But these face the problem of awareness and culture in the confrontation of the developed industrial products (multi - purpose digital devices) as means of communication in finding utilities.Upon the above, the researcher preferred to found the problem of his study through revealing the reflections which are formedby the modern theories of communication on the industrial product of the electronic device (Smart TV, Smart Camera, interactive board, Tablet PC, Smart phone).The study aims at the following : 1 - Investigating the modern theories of communication ad their intellectual impacts on the industrial product.2 - Analysis of sample of modern industrial products to know the effect the modern theories of communication in the development of product.In order to verify these objectives, the researcher founded a theoretical framework that tackles the philosophical backdrops to knowledge and communication and put the following (3) inquiries : First inquiry : The relationship between sensual visual realization and communication.Second inquiry : the modern theories of communication and their application fields.Third inquiry : the aesthetic thinking and its relations to the theories of communication and their impact on the industrial product.The researcher comes up with a number of indications which resulted from the theatrical framework depending I the design of the instrument which is the content analysis form of the industrial product specified in the sample.In order to determine the modern theories of communication that could be concord with the samples of the study, the researcher made a survey of the opinions of the experts in these theories. They referred to him to the theories of (McLuhan - Diffusion and innovation - selective effect - developmental technology).The research community was confined in the products of Samsung ad Sony institutions. The researcher chose a sample of (5) products after consulting the experts in the field of industrial design. The, these samples were analyzed according to the analysis form prepared for that purpose, which was subjected to the validity coefficient test by exposing them to the group of experts.Based on the analysis conducted for the sample, the researcher came up with a number of findings : 1) The structure of the sample was characterized by an apparent functional value and utilization which the user can touch and enjoy in their aesthetic function.2) The sample was characterized by digital products with aesthetic value especially in relation to the outside form of these products which contain attractive points emerging from the utilizing features for every type. This created a form of power in the taste.3) There is a clear reflection of the modern theories of communication on the functions of the industrial productsof sample in the functional and utilizing ad aesthetic aspects.The most important findings are the following : Upon these conclusions the researcher made a number of recommendations which are :
