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الدور التفاعلي للانعكاس التنظيمي في العلاقة بين القدرة الجمالية التنظيمية وتطوير المنتجات : دراسة تطبيقية في شركة مصافي الجنوب == The moderating role of organizational mirroring in the relationship between organizational aesthetic capability and product development An Applied Study in the South Refineries Company
Author name:
ايمان عبد الرزاق عبد الجبار
Supervisor name:
محمد حسين منهل العيساوي
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Master
University:
University Of Basrah - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
University location:
Basrah
First pages:
07T4753 - p.pdf
Abstract:
Based on the importance of aesthetic in the organizational literature and considering it as an organizational aesthetic capability, the South Refineries Company can face environmental changes and develop its products with an moderating effect of the mirroring process that builds the integrated framework to improve the status of the organization.The study was conducted to investigate the role of the Aesthetic Organizational Capability of the South / Basra Refineries in the development of products under the organizational impact of organizational mirroring from a problem developed through interviews and initial surveys.A questionnaire was developed to ensure that there is a relationship between the variables of the study and based on the sample of the study 105 questionnaires were distributed to the technical and administrative managers at the South Refinery Company/ Basra and analyzed by SPSS v.24 and AMOS v.24. Exploratory analysis, path analysis, and Pearson correlation coefficient).The results of the study were as follows : The organizational aesthetic capability leads to the development of the products of the South Refineries Company because it reflects the excellence of the directors working in the South Refineries Company with the abilities and skills that lead to the core values are the values of work related to the nature of the work itself, thus reducing their external values related to the results of the work. The study also provided a clearer support for the descriptive study scheme by demonstrating the moderating role of organizational mirroring, so the positive evaluation from the customer's point of view is due to the high coordination between the company And suppliers in addition to the integration of some local and international organizations.
