Share
Application of Approaches of Mass Customization and its effect Competitive Advantages An Analytical Study for Wassit state Company for Textile Industries - Kut Factory
Author name:
حامد كاظم معن
Supervisor name:
احمد عبد اسماعيل الصفار
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Master
University:
Mustansiriyah University
Language:
English
University location:
Baghdad
First pages:
07T4485 - p.pdf
Abstract:
Describe mass customization system as the main of excellence and achieve sustainable competitive advantage and high profitability, also research based on the idea of substantial that the constant change in the needs and desires of customers divers mean intensification of the conflict in the field of competition in the business environment , which generates pressure on companies led to inevitability of the adoption of new technologies and new trends in production , represented by (mass customization system ) in order to achieve competitive advantage thereby increase profits the research was based on two variables interact with each other to form the frame of mind to him , are (mass customization approaches as the depended variable, the research initiate of problem expressed introduced a number of questions aimed at answering her knowledge of the theoretical aspects of these variables being one of the modern application topics , and then diagnosed effect adoption of mass customization in achieving competitive advantage in the wassit state company for textile industries / knitting factory and because of importance of these approaches and the need for adoption at the factory , which achieve thus competitive advantage . The study chapters include theoretical coverage of problem , the researcher depended on information in the literature of subject and accumulated knowledge in this area . As the research include applied aside based on key assumption and sub assumption specialized department including diagnosis of correlation between the mass customization approaches and competitive advantage , while the other section diagnosise singled relationship with the impact of the application of those approaches to achieve competitive advantage. Wassit state company for textile industries - knitting factory was chosen as a site to conduct research and researcher used variant statistical tools of analysis and processing of data and information using statistical system( spss).The research style was a prospective study - analytical being comprehensive analysis style and deep for problem. The researcher reach to the fact that the existence of relations correlation effect between the variables , and researcher presented a set of recommendation s that serv the factory , as if they were taking them based on the conclustions that have been reached , it was most notably the need to adopt factory mass customization a pproaches and need to take to achieve competitive advantage
