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دور خفـة الحركة الاستراتيجية في مربع التسويــق الذهبي : دراسة ميدانية لعينة من الجامعات الاهلية في محافظة السليمانية - العراق == An empirical study in a sample of private universities in Al-Sulaimainiya governorate
Author name:
سارة صباح خورشيد
Supervisor name:
نــيان كـمال رشـيـد
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Master
University:
University of Sulaimani - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
University location:
Sulaymaniyah
Key words:
- خفة الحركة الاستراتيجية ،مربع التسويق الذهبي ، الحساسية الاستراتيجية،المسؤولية الجماعية،الصورةالذهنية،الولاء
Abstract:
Study problem:
1. What is the nature of the relationship between strategic agility and
golden marketing square?
2. Does the studied sample have enough understanding about strategic
agility?
3. Does the studied sample have a clear vision of golden marketing
square?
The study sample and society:
A number of private universities in Sulaimani governorate have been
involved, namely (The American University, Ishik University, The
Human Development University, Cihan University, Komar University) .
The respondents to the study consist of a sample of deans, department
heads, lecturers in the three later universities mentioned above, in which
their numbers reached (86).
Methodology and tools of the study:
A descriptive and analytical methodology has been adopted in this study,
and questionnaire is used as a tool for collecting data.
Most important conclusions of the study:
1. Strategic agility has role in achieving golden marketing square (IPSL).
2. There is a correlation between strategic agility and golden marketing
square as a hole, and partially with each of its dimensions. Hence, the
first main Hypothesis and its sub-hypotheses are approved.
IV
3. There is a significant impact of the dimension of the independent
variables on the dependent variable as a hole. However, the dimension
of liquidity did not verify any impact on the golden marketing square as
a hole, according to the outcomes and data obtained by the conductor of
this study.
Most important suggestions:
1. The correlation between strategic agility dimensions and golden
marketing square dimensions (IPSL) can be utilized to enhance the
available capabilities within the universities, and to develop their
employees more, to administrate the universities in accordance with the
surrounded environment, in order to compete and achieve excellency in
their offered services and adapt the golden marketing strategy as an
internal philosophy within the university.
2. Opening a special marketing department in terms of marketing
universities’ services, and participation of their administrative staff in
courses outside the country, as these will enhance their perspectives and
sensitivity towards their environment, and their social responsibility
towards the organization in order to facilitate the process of materials
flow among the university units
1. What is the nature of the relationship between strategic agility and
golden marketing square?
2. Does the studied sample have enough understanding about strategic
agility?
3. Does the studied sample have a clear vision of golden marketing
square?
The study sample and society:
A number of private universities in Sulaimani governorate have been
involved, namely (The American University, Ishik University, The
Human Development University, Cihan University, Komar University) .
The respondents to the study consist of a sample of deans, department
heads, lecturers in the three later universities mentioned above, in which
their numbers reached (86).
Methodology and tools of the study:
A descriptive and analytical methodology has been adopted in this study,
and questionnaire is used as a tool for collecting data.
Most important conclusions of the study:
1. Strategic agility has role in achieving golden marketing square (IPSL).
2. There is a correlation between strategic agility and golden marketing
square as a hole, and partially with each of its dimensions. Hence, the
first main Hypothesis and its sub-hypotheses are approved.
IV
3. There is a significant impact of the dimension of the independent
variables on the dependent variable as a hole. However, the dimension
of liquidity did not verify any impact on the golden marketing square as
a hole, according to the outcomes and data obtained by the conductor of
this study.
Most important suggestions:
1. The correlation between strategic agility dimensions and golden
marketing square dimensions (IPSL) can be utilized to enhance the
available capabilities within the universities, and to develop their
employees more, to administrate the universities in accordance with the
surrounded environment, in order to compete and achieve excellency in
their offered services and adapt the golden marketing strategy as an
internal philosophy within the university.
2. Opening a special marketing department in terms of marketing
universities’ services, and participation of their administrative staff in
courses outside the country, as these will enhance their perspectives and
sensitivity towards their environment, and their social responsibility
towards the organization in order to facilitate the process of materials
flow among the university units
Summary:
8a63c6041e.pdf
References:
735e7ef3d4.pdf
