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تحليل استراتيجيات مصفوفة قيمة الزبون كمدخل لتحقيق الميزة التنافسية : دراسة حال في عينة من الفنادق المساهمة المختلطة == Analysis of Customer Value Matrix Strategies As Approach To Achieve Competitive Advantage Field Analysis Study In A Sample of First Stair Hotels In Baghdad
Author name:
يعرب عدنان حسين السعيدي
Supervisor name:
زكريا مطلك خضر الدوري
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Master
University:
University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
University location:
Baghdad
First pages:
07T511 - p.pdf
Abstract:
تتبنى هذه الدراسة تحليل استراتيجيات مصفوفة قيمة الزبون كمدخل لتحقيق الميزة التنافسية.لان مفهوم قيمة الزبون يعد من المفاهيم المعاصرة ويستند على فلسفلة خلاقة.لذلك قامت هذه الدراسة بتحليل العلاقة بين فائض الزبون المتحقق من اتباع استراتيجية معينة من استراتيجي | This study adopt analysis of customer value matrix strategy as approach to achieve competitive advantage. Because the concept of customer value consider contemporary concept base on creative philosophy. Therefor this study analysis the relation between customer surplus that achieve from following specific strategy from customer value matrix strategy and it influence on the criteria of competitive advantage, we use qualitative and quantitative criteria to measuring competitive advantage. By depended on the philosophy of customer value we development the model of clock strategy and devise the model of customer value matrix. This study apply in the sample of hotel, in this study we appointing the location of this hotel inside the matrix of customer value by depended on the viewpoint of the customer and the management of the hotel, and study the gap between this viewpoint. And determine the future strategy for each hotel of the sample of the study. We found the hotel that superiority's in customer surplus achieve superiority in the qualitative and quantitative criteria.
