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امكانية تطبيق بطاقة الاداء المتوازن في تقييم الاداء المالي والاستراتيجي : دراسة استطلاعية في عينة من شركات وزارة النقل == The Possibility of Applying Balanced Scorecard In The Evaluation of Strategic And Financial Performance (An Exploratory Study For A Sample of The Companies of The Ministry of Transportation)
Author name:
حمزة حمود الزبيدي
Supervisor name:
احلام فيصل ابو الهيل
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Master
University:
University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
University location:
Baghdad
First pages:
07T4205 - p.pdf
Abstract:
Led the new reality of the life of business organizations that live in an environment characterized by multiple shifts with intensified competition to the need to adopt new methods contribute to raising the level of performance by offering products and services of high quality and cost effective and meet the needs and desires of customers ,The balanced performance of the most important techniques to improve performance and achieve the required quality card , hence the research problem through lack of interest in service units standards of non - financial , which have a significant impact on the organization's performance Fezla for lack of interest in the organization of modern techniques such as Balanced Scorecard , so research aims to how to use the Balanced Scorecard to evaluate the financial performance of the organization 's strategic and performance to stand up and identify the level of overall performance. Dealt with the subject of research and intellectual theoretical and practical framework for this technology through the four seasons of the theoretical and practical study, the research has been to study the analytical approach adopted by studying the reality of the practical performance of some of the formations and the Iraqi Ministry of Transport. The researcher using the method Alastpianih in collecting information and data from individuals working in the formations of the Iraqi Ministry of Transport ( sample ) to determine the level of use of the Balanced Scorecard in those formations , The researcher found to a set of conclusions that the most important Balanced Scorecard is one of the most important technologies that contribute to improving performance so as to contribute to the development of quality products and better services and competitive advantage , and the key recommendations that came out of research is the need to seek the service sector organizations in Iraq to adopt a card model balanced performance in an integrated manner where Ioafr this model appropriate to measure financial performance and strategic tools.
