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تصميم نظام تقويم الاداء الاستراتيجي للجامعات باعتماد تقنية بطاقة الدرجات المتوازنة : دراسة تطبيقية في جامعة بغداد

Author name: سناء عبد الرحيم سعيد
Supervisor name: سعد علي حمود عباس العنزي
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Master
University: University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
University location: Baghdad
Key words:
  • الاداء الاستراتيجي، مقاييس الاداء
  • ادارة الاداء الاستراتيجي
  • مقاييس الاداء الاستراتيجي
  • تقويم الاداء الاستراتيجي
  • بطاقة الدرجات المتوازنة
  • عوامل النجاح الحاسمة
  • مؤشرات الاداء الرئيسة، النتائج
  • جودة العملية التعليمية
  • جودة الخدمات الساندة
  • التعلم
First pages: 07T3751 - p.pdf
Abstract: يهدف هذا البحـث الى تصميم ومكننة نظام متطـور لتقويـم الاداء الاستراتيجـي للجامعات العـراقيــة، باعتماد تقنية جديدة هي " بطاقة الدرجات المتوازنة " من خلال دراسة وتشخيص معالـم النظام القائم حاليا، وتحديد نقاط قوته وضعفه، فضلا عن تصميم ومكننة نظام معلومات | This research aims to design and mechanize a developed system for evaluating the strategic performance of Iraqi universities depending on a new technology named " The Balanced Scorecard ". We study and diagnose the present system and determine its strengths and weaknesses, in addition to that we design and mechanize information system capable of providing data of the desired features, through it, we can achieve the evaluation process in term of the proposed system. The research has depended on two styles : case study and empirical study to reach the desired results, and it didn’t only study what is in hand, diagnose the weaknesses in present system, and treat them by the proposed system, but further it applied the proposed system on a sample of Iraqi universities, university of Baghdad; and various interviews were made with the managers responsible for performance evaluation in the Scientific Supervision & Evaluation Apparatus / Performance Evaluation department in Ministry of Higher Education & Scientific Research, other interviews were made with the instructors in various colleges continuously, and there were field visits the researcher made to the Ministry & Baghdad university and some colleges to know work details and to get the data. of the field study, it was clear that the Education Ministry was in need for a comprehensive system for evaluating its universities & colleges performance as the present system suffers weaknesses representing in : some of its indicators were unsuitable because they couldn’t reflect the universities performance accurately, there were a shortage in determining the system weights and failure in determining the critical success factors that contribute in distinguishing the universities, and the system lacked the descriptive indicators that make university costumers take part in evaluation process, Moreover, the system lacked financial indicators that measure financial performance efficiency and the benefit of its output was limited. The research came out with several theoretical and applied conclusions, the most important of them were : 1. The strategic performance measurements measure the strategic plans performance by concentrating on key activities which accomplish strategic objectives that require various measurement tools, financial & unfinancial. The performance measurements on the basis of balanced score card technology present a whole picture about result and reason connections that lead the businesses toward maintaining strategic objectives.2. The technology of balanced scorecard is considered more objective because of its scientific methodology in determining the relative importance of strategic performance dimensions and it’s key performance aspects.3. The university performance evaluation is an accurate examination for the reality, it shows where the university is doing well, why? And where it fails, and how it can treat this failure?. The dependence on balanced scorecard technology in evaluating university performance gives a chance for forming an organized series of measurement which interpret the message of creating knowledge and participation, and benefit of it in cohesive general dynamic framework.4. The proposed system presents a description of the university in details, the positive and negative aspects through the accurate analysis and schedules, and also presents an approach for the whole measurement of the universities performance as all the dimensions are measured totally; and an approach for the partial measurement.5. The system automation on computer enables us of using various windows characterized of a distinguished capability of linking more than one database or taking the database contents and showing them on the screen directly, for the purpose of adding or deleting some data, and this facilities the process of inserting data, and eliminate the probability of error in data insertion. The research concludes with suggesting an automated system to evaluate the universities performance besides several recommendations are made, the most important were : - 1. Using the proposed system to evaluate the universities performance as it involves various financial & unfinancial measurements that present a clear and objective picture about university performance outcomes.2. Providing the necessary requirements for the successful application of the proposed system including the comprehension of all measurements, supporting the top management, providing the required human resources, equipments, and training the people responsible for performing this process.3. Supplying the university with the evaluation outcomes by depending on " Evaluating Publicity " 4. The importance of existing an objection system against evaluation results as an attempt to turn the system from the formal state to objective state.5. Setting an incentive system linked with the proposed evaluation system.
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