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تاثير مكانة المنظمة في تحقيق الميزة التنافسية المستدامة : دراسة استطلاعية تحليلية لاراء عينة من العاملين في الشركة العامة لصناعات النسيج والجلود / بغداد == The Impact Of Organization Status In Achieving Sustainable Competitive Advantage
Author name:
محمد فليح حسن منصور الكناني
Supervisor name:
نايف علي عاصي
General topic:
Administration and Economics
Specific topic:
Industrial Management
Degree:
Master
University:
University of Babylon - Faculty Of Administration And Economics - Department Of Industrial Management
Language:
Arabic
University location:
Babylon
First pages:
07T4706 - p.pdf
Abstract:
The study endeavor to identify the status of organization in achieving sustainable competitive advantages in the state company of textile and leather industries. In order to achieve this objective the researcher has adopted the dimensions of the organization represented by ( mental image of the organization , identity of the organization , performance quality , services and products quality and creativity ) .Regarding sustainable competitive advantages , it was adopted the following dimensions ( essence capabilities , logistic ratio increasing , improving the performance of the organization , information technology and strategic flexibility ) . To achieve this purposes of the research ,hypothetical plan has been made identifying the nature of the relation between the variables of the research . In order to detect the nature of this relation , the researcher has adopted formula of several hypothesis were chosen by many statistics means applying ready statistic program ( spss,vr.23) .This research adopted analytical descriptive methodology and the questionnaire was the main instrument to collect data , besides personal interviews with some important personals in above - mentioned company by choosing a random sample from different administrative and technical levels ( 60 person ) in which the research adopted readymade measures .It was subjected to both truth and firmness tests . The researchers reached several conclusions which the most important one was the effectiveness with moral significance between the reputation of the organization in achieving sustainable competitive advantages .
