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دور ابعاد الجودة في استراتيجيات حماية المنتج الوطني : بحث استطلاعي في الشركة العامة للصناعات التعدينية == The Role of Quality Dimensions In The National Product Protection Strategies A Prospctive Research In The State Company For Mineral Industries
Author name:
رلى علي حسين العبيدي
Supervisor name:
ارادن حاتم خضير العبيدي
General topic:
Administration and Economics
Specific topic:
Strategic Planning
Degree:
Higher Diploma
University:
Mustansiriyah University
Language:
Arabic
University location:
Baghdad
First pages:
07T4235 - p.pdf
Abstract:
تشهد الاسواق العراقية اليوم تحديا ومنافسة شديدة من السلع الاجنبية المماثلة للمنتجات الوطنية اذ اصبحت تلك السلع خطرا يهدد الصناعة الوطنية ولمواجهة هذا التحدي والوقوف بوجه هذه المنافسة اوجب على المنظمات العراقية ضرورة رسم استراتيجياتها الكلية بناء على ال | Iraqi markets witnesses a challenge and competition from the foreign products similar to the national products. These products began to pose a threat to the national production. To face that challenge and to confront the competition, the Iraqi organizations have to draw their strategies based on the care for the quality of their products. Hence, the importance of the research is attract the attention to the higher administration in the State Company for Mineral Industries in particular and all the national companies in general to the necessity of considering the quality dimensions when designing the products and showing the importance of these dimensions in achieving the highest revenues of the company, and spread the awareness for all the administrative levels in the company with these dimensions. These have a role in promoting the national product to be a parallel to the imported foreign products in addition to the enhancement of legislations that limit the random importation of foreign products. The present research aims at testing the effect of the quality dimensions aims at testing the effect of the quality dimensions (performance, characteristics, dependency, compatibility, durability, usability, aesthetic, quality) in the strategies of protecting the national product (enhancement of the law of costumes, enhancement of the Iraqi product production, enhancement of consumer protection law). That was done through a questionnaire form to the sample from the State Company for Mineral Industries of (54) persons. The obtained results of the form were analyzed and processed statistically. The research depends on a number of statistical methods such as (arithmetic preferred means, standard deviation, relative importance, Limitation coefficient R2, simple correlation coefficient, Z - test, and F test). The research comes up to a number of findings such as : there is a significant weakness in the realized quality (the impression generated by the consumer towards the product), and a poor interest in product quality standards the consumer prefers the foreign product because its outside appearance. The study also concludes the most of the sample members have no knowledge of the law of consumer protection, and of the costume tariff law, and Iraqi product protection law which have the effect of protecting the Iraqi market against the invasion of the national products. The research comes up with a number of findings about the variables of study such as the necessity of working in the tariff and the law of Iraqi product protection and also applying more effectively the law of consumer protection and educating the consumers about their rights on one hand, and caring of the study system with the quality standards on the other. That will enhance the laws pertaining to the protection of the national product over the foreign products. Thus, the national product will attract the attention of the consumers and achieve the greatest share on the local markets.
