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التسويق الرياضي واهميته في تطوير اداء الاندية الرياضية العراقية == Sport Marketing And Its Importance In Developing Iraqi Athletic Clubs
Author name:
عذراء عبد الامير عباس
Supervisor name:
جلال عبيد العبادي
General topic:
Sports
Specific topic:
Physical Education
Degree:
Doctorate
University:
University of Baghdad
Language:
Arabic
University location:
Baghdad
First pages:
17T1207 - p.pdf
Abstract:
احتوى الباب الاول على تعريف البحث اذ تم التطرق من خلاله الى معنى التسويق العام والتسويق الرياضي بشكل خاص فضلا عن الاندية الرياضية والدور الذي تؤديه داخل المجتمع ودور الموارد المادية في تحقيق اهدافها وتطوير ادائها ومن هنا تاتي اهمية البحث من خلال تناوله م | The importance of the study lies in the topic itself; sport marketing, which is a new topic in Iraqi athletic clubs. The information provided in this dissertation assist athletic institutions in the best styles of selecting as well as identifying marketing problems that face such athletic administrations and finally it offers solutions for all these problems.The problem of the study lays in financial dilemmas that athletic clubs face which limits their ability to achieve the goals.The Aims of The Study : 1. Identifying the reality of marketing in Iraqi athletic clubs.2. Identifying the role and importance of marketing in the development of Iraqi athletic clubs' performance and goals.3. Identifying the limitations that face Iraqi athletic clubs' and Making solutions for all the problems that the administrations in applying sport marketing.4. Specifying the obstacles that prevent companies from contributing in marketing and Removing these obstacles that face these companies in sports marketing.5. Providing a correct process to administrate sports marketing.The Hypothesis of The Study : The researcher hypothesized that the marketing process in Iraqi athletic clubs leads to a great development in their performance and goal achievements.The Procedures : The researcher used the descriptive method. The subjects were presidents, secretaries and treasury of all Iraqi clubs section A, General mangers and sponsors of the ministry of youth and sports, Presidents and members of the executive board of the Iraqi Olympic Committee, Experts in the sports' affairs of some governmental institutions (the councilors of the president, the councilor of prime minster, the councilor of youth and sports committee and marketing mangers of some public and private companies. The study lasted from 26 / 2 /2009 till 29 / 4 /2010. The study took place in the ministry of youth and sports, the Iraqi Olympic Committees, the headquarters of Iraqi athletic clubs category A and the headquarters of public and private companies. The Conclusions : 1. Administrative leaders have little knowledge about sports marketing and the methods of applying it in athletic clubs.2. The necessity of finding an institute for marketing in all athletic clubs, athletic federations and ministry of youth and sports that would supervise the process of marketing.3. Many Company administrations have limited ideas about athletic clubs and their facilities and goals.4. The companies do not have one member that is specialized in sports marketing of athletic clubs.The Recommendations : 1. Applying the process of marketing in athletic clubs to help achieve their goals according to the following steps.a. The ministry of youth and sports in the board of senates are working on the law of sports marketing that will specify administrating marketing in athletic clubs.b. Reopening the national institution of leadership by adding courses in leaders in the field of sports marketing.2. The youth and sports committee and the Iraqi board of senates are working on adjusting the law of general investment by including an item that states providing all investors in the field of sports with the privileges that investors in other fields have.
