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ثنائية الادارة والانتاج في تسويق العرض المسرحي العراقي == Duality of Management And Production In Marketing of Iraqi Theatrical Show
Author name:
احرار صيهود حسين
Supervisor name:
محمد عبد الرحمن الجبوري
General topic:
Fine Arts
Specific topic:
Theatrical Arts - Techniques
Degree:
Master
University:
University of Baghdad
Language:
Arabic
University location:
Baghdad
First pages:
18T1107 - p.pdf
Abstract:
The world has known the importance of management and production in achieving successful businesses that people could actually benefit from. The world has known too how important that these administrative and productive operations should be accompanied by others that deals with business marketing. Just like there are commodity products achieve profitability direct material, if successful, there are also service products achieve profitability moral and material direct and indirect.The artistic activity, in general, and the theatrical one, in particular, is one of the these activities or businesses that achieve profitability moral and material, as well as help spreading awareness and increasing the level of culture in the countries. To pay attention to the administrative, productive and marketing aspects will emphasize that the community is being developing and progressing. Therefore, this study has came to emphasize the importance of both management and production in marketing the theatrical show and help achieving its goals and reach for the artistic, aesthetic, and cultural aspects in the country. All this because the three operations of management, production and marketing have been taken and discussed in order to having the theatrical show successful.Chapter one of the study which shows the methodological framework, addresses its problem, its need, its importance, its objectives and its limits as well as identifying its terms. While chapter two of the study which shows the theoretical framework that comes in three sections : the first addresses the concepts of managing production and marketing, the second addresses the management and production in a theatrical show, and the third addresses the duality of management and production in marketing a theatricalshow. Then, the researcher comes up with indications of the theoretical framework as follows : 1. That management is considered like a factory of making resolutions and a field for arranging resources in order to use them to achieve specific goals - like results.2. That management is one of the operations of achieving results through the effect of a manner in a framework of a specific environment.Chapter three of the study, which shows the procedural framework, addresses its society, the sample and tools and study methodology, in addition to analyzing the samples according to the indications of the theoretical framework.Chapter four includes the results, conclusions, and recommendations of the study. It ends with list of resources, appendixes and an abstract in English.
