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الاستعارة في الصورة الافتراضية للاعلان التجاري == Metaphor In The Virtual Image For Commercial Advertising
Author name:
شيماء كامل داخل الوائلي
Supervisor name:
هادي نفل مهدي
General topic:
Fine Arts
Specific topic:
Typographic Design
Degree:
Doctorate
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T913 - p.pdf
Abstract:
Operated metaphor thinkers and thoters as one of the most important topics being working on the transfer of meaning fantasy incarnation Authority forms invisible virtual open to interpretation and interpretation as well as being reveal mechanisms of functioning of the new communication and that column is the basis for building commercial advertising , in terms of the metaphor means interested in particular humanity from the reality of practices social and ideological and cultural to reflect his thinking and gives a pattern to understand things and the way functioning , they are linked to mind and relations of intellectual designer in organizing pictures default , so it came metaphor in design as a characteristic creativity designer and a standard aesthetically pleasing to the meaning of the new non - rolling , as well as its ability to expand the circle of meaning being represented springboard for the organization and a means of rooting through evoke shapes exoticism through the activation of the techniques that threw a shadow in the formation of structures ad featuring strange in terms of building the idea of design and without the advertising business through the sense of them through lack of separation between the default image resulting from the hiring of metaphors and the expression to be sent to the recipient , since it was our time is the current time is par excellence came metaphor in the default image incubator essential for the meanings , also improved from a lack of expression through dimensions of imagination or what stored memory and installedbodies aesthetic lead 's job desired. Based on the foregoing, came to study the ( metaphor in the default image for commercial announcement ) where you specify four chapters , as follows : The first chapter , which has been allocated to research methodology where the study identified the target for the purpose of reaching a solution to the problem discussed , namely (how it shown by metaphor in default image )) and either target represents follows ( (detection manifestation metaphor in the default image to advertise commercial).) Also included the importance of research Search and limits as well as identifying terminology.The theoretical framework has singled out his second chapter where it was reviewing the literature on the subject of your search to include four topics are as follows : The first topic : the metaphor concept The second topic : reference of the metaphor The third topic : the institutions of the default image Section IV : the default image in commercial advertising The third chapter of this study has singled out the procedures followedwhere he was the descriptive analyticalThe third chapter of this study has singled out the procedures followed , where he was the descriptive analytical approach as a way of practice in the search , but the purpose of the analysis of the sample was prepared foranalysis and form approved by the experts and came on the basis of paragraphs analysis. The fourth chapter of this study has been the review of the results ofthe research , and the most important results : 1. Deliberately designed to first semantic approach coupes the idea of metaphor through irony in highlighting the importance of the product and through exotic forms express the idea of novelty and aesthetic2. Was clearly evident that the designer has adopted all sorts of components metaphor for the direct significance of the idea in the Declaration by combining more than one ingredient in a single structure.3. Adopted designer metaphor in advertising to achieve career goals and aesthetic in the structures of ads to confirm the unit idea and provide the recipient expertise knowledge needed about the nature of the advertised product to make interaction with him through coordination based on the context of the idea or through the creation of approaches formality in the use of the elements and this is what appeared in all models the sample under analysisBut the most important conclusions , meanwhile , were as follows : 1. The metaphor in advertising substantive vision of the world and the imagined , being based on the establishment of a coherent synthesis built in the artwork , and carry visual rhetoric of the Declaration commercial dimensions of intellectual and visionary aesthetic controversy lies in the structural design advertising.2. Suggestive metaphor for the meaning and boarder allowing the expansion of the designer Graphic elements meaning " visible " for commercial advertising.3. Visual metaphor associated with reduction and condensation mechanisms based on the idea and structure, which strongly established in the manifestation of metaphor composition of the design.4. To break the normal regulatory rules in the design construction of the announcement is to show the locations of innovative non - current " innovative " check visually attractive designer seeks confirmationstructural cohesion of the basic components of the virtual image , depending on the combination of the different elements and through various metaphors.
