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سياسة الترويج والتسويق للمنتج الصناعي وفاعليتها في الثقافة الاستهلاكية == The Promotion And The Marketing Politic of The Industrial Product And Its Activity In The Consumptive Culture
Author name:
عبد الخالق سمين فتاح
Supervisor name:
نوال محسن علي
General topic:
Fine Arts
Specific topic:
Industrial Design
Degree:
Doctorate
University:
University of Baghdad - College Of Fine Arts - Design Department
Language:
Arabic
University location:
Baghdad
First pages:
18T1226 - p.pdf
Abstract:
تمثلت مشكلة البحث الموسوم بـ ( سياسة الترويج والتسويق للمنتج الصناعي وفاعليتها في الثقافة الاستهلاكية ) من خلال التساؤل حول الكيفية التي يمكن لسياسات ترويج وتسويق المنتج الصناعي ان تؤثر وبشكل فاعل في ثقافة المستهلك.اما اهداف البحث فتمثلت بالاتي : بيان ت | The problem of the study entitled ( The Promotion and The Marketing Politic of the Industrial product and its activity in the consumptive culture ) was presented of how can the politics of promotion and marketing of the industrial product effect in consumer culture. The basic research aims represented as the following : Detecting the effect of promoting and marketing politics of the industrial product in consumer culture through : a - Acquaintance the cooperative conscious of Baghdad University professors according to the type ( Males , Females ).b - Acquaintance the meaning difference of Baghdad University professors according to the type ( Males , Females ).c - Definition designing context for the industrial design and its effect in promotion and marketing and cooperative conscious.Research limits included the industrial product users group of Baghdad University professors of the study year ( 2013 - 2014 ) of various types of electrical and electronic home appliances available in local markets of Baghdad city for the period ( 2009 - 2013 ).The second chapter consisted of four sections. The first section addressed politic topic of the industrial product promotion and the communication process. The second section contains marketing politics and strategies topic of the industrial product and its relationship with consumer and appearing the social and economic marketing importance.The third section consisted products design topic and the designer skills.The fourth section singled to study consumer behavior and the consumptive culture.Chapter three addressed research procedures which was depended on the research society presented by industrial product users group of Baghdad University professors , The research tool was depended on both theoretical and applied or field , by depending on the questionnaire.Chapter four comprised results and conclusions that have been reached and the most important of these results include : 1 - 91% of the research sample members rejects the idea of buying electronic appliances with high price to proud of in front the others , while 9% of the rest of sample members agree this idea.2 - 96% of the research sample members primarily interest the job offered by electrical or electronic appearance , and then their interest comes in its forms or appearance , while 4% of the rest of the research sample members does not pay these things any importance.3 - 93% of the research sample consumers members trust of foreign product which is characterized by all the factors of quality and safety , which lacks local or Arab product, while only 7% of the rest of research sample members didn't trust in foreign product as much as their trust in local or Arab product.The most important conclusions that have been reached are : 1 - Spatial channels form for the Iraqi people who imports all of he needs from overseas important sources for building voracious consumerism through its orientation advertisements and ideologies which promote it and burlesque it in Arab consumer mind.2 - The television commercials extraneous to change the Iraqi individual behavior , and imposing another new behaviors to develop inside him alienated feeling from his surroundings , as well as changing his society values and principles.3 - The research members of Baghdad University professors have consumptive perception to buy electrical and electronic home appliances , and this perception is not different between males and females.After that , the recommendations and suggestions were presented to the directions and side related to the research topic , and then the research finale has been providing.
