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تاثير التحليل البيئي في المزيج التسويقي السياسي وادارة علاقات الناخب : دراسة استطلاعية لاراء عينة من اعضاء مجالس محافظات الفرات الاوسط == Environmental Analysis Effect On The Political Marketing Mix And Voter Relationships Management
Author name:
حسين فلاح ورد ورش البدري
Supervisor name:
انتصار عباس حمادي الدليمي | يوسف حجيم سلطان الطائي
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Doctorate
University:
University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
University location:
Baghdad
First pages:
07T3539 - p.pdf
Abstract:
تناول الدراسة الحالية موضوع تاثير التحليل البيئي في المزيج التسويقي السياسي وادارة علاقات الناخب ولقد استطلعت الدراسة اراء عينة من اعضاء مجالس محافظات الفرات الاوسط في العراق التي تضم خمس محافظات هي ( القادسية، بابل، النجف، كربلاء، المثنى ). اذ تحددت | This study deals with the effect of environmental analysis on political marketing mix and voter relationships management. The study had been done. The study had been done on a sample of a governorates councils of ( M. U ) in Iraq , which it involve (60) members they are distributed according to a group of demographic characteristics. And questionnaire had been depended on in the study as a tool to collect the data. And the two computer programs (SPSS) and (STATICA) had been used , to process the data and reach to the results which concern with computation of values of ( ratios , frequencies , means , and standard deviations ) as well as test the hypotheses of study , by computation , the values of the relationships of direct effect and indirect among the variables of study , and it’s significance of this relation ships. The study has tried to test a number of major and minor hypotheses related to the relation and regression among the variables of the study. So , the study has reached to several conclusions , such as there is significant effect of environmental analysis on political marketing mix , and there is significant effect of environmental analysis on voter relationships management by political marketing mix. And according to these conclusions , the study presents many suggestions which be useful tools , to the political parties (which are studied ) , either now or in the future
