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تاثير الاسبقيات التنافسية في قرارات الامداد التسويقية : دراسة وصفية تحليلية في شركة المنصور العامة == The Effect of Competitive Priorities On The Marketing Logistic Decisions A Prescriptive And Analytical Study In Al - Mansor General Company
Author name:
زينة فلاح حسن الهليجي
Supervisor name:
سرمد حمزة جاسم الشمري
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Master
University:
Mustansiriyah University
Language:
Arabic
University location:
Baghdad
First pages:
07T4242 - p.pdf
Abstract:
تناولت هذه الدراسة الاسبقيات التنافسية كمتغير مستقل وقرارات الامداد التسويقية كمتغير معتمد، وقد تم استعراض وقياس المتغير المستقل بشكل اجمالي اما المتغير المعتمد فتضمن اربعة ابعاد اساسية(ادارة معالجة الطلبات، ادارة مستودعات، ادارة المخرون وادارة النقل) وقد | This study deals the competitive priorities as a variable independent and the decisions of logistic marketing as a certified variable, it has been reviewing and measuring of the independent variable on the total either adopted variable guarantees the basic four dimensions (management processing treatment, warehouse management,inventory management and transportation management). These variables may interact to form a general framework around the study revolves, which aims to determine the correlation and impact of the competitive priorities as an independent variable on the logistic marketing decisions as the dependent variable and in turn will lead to how to make the decision to logistical correct increases the profit margin of the company and creating value for customers, resulting to win them over, and their loyalty, since the industrial segment represent the most important one of the baselines together with the service segment to build the economies of all countries and their development , so the researcher has defined the Iraqi industrial segment to be a community for study. Represented by AL - Mansour General company and found that it suffers from most products problems of the lack of balance in the demand for its products which some products have to be a high demand, which requires production work by 24 hours and some demand for it has stopped because to lack of protection of the national product which led to the large decline in production and the closure of some lines of futility.And information has been collected through questionnaire , structured and semi - structured, structured interviews collected with a simple of the company and analyzed through the use of modern statistic program (AMOS V.21 and SPSS V.21 ) for the purpose of the data processing and information accurately and ridiculed of statistical techniques for the purpose of testing the relationship between the variables of the study.The study found a set of conclusions, including : the power of the correlation between competitive precedents variable and its impact on supply decisions and this is demonstrated by test results (Pearson's Correlation) in the matrix of correlation coefficients, and the most important study the determinants of focusing on the case of Al - Mansour State Company, which precludes the possibility of generalization Some of the results to other companies
