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الاندماج الاتصالي في الاعلام الجديد : دراسة نقدية لنظريات الاتصال السائدة == Communicative Integration Into New Media A Critical Study Of The Prevailing Theories Of Communication
Author name:
مؤيد نصيف جاسم السعدي
Supervisor name:
عبد الامير مويت الفيصل
General topic:
Media
Specific topic:
The Press
Degree:
Doctorate
University:
University of Baghdad - College Of Media
Language:
Arabic
University location:
Baghdad
First pages:
15T492 - p.pdf
Abstract:
The study demonstrates the concept of the communicative Integration as a new concept that explains the nature of communication in the new media. The study displays this through criticizing of the theories of communication that are used in the studies the new media. The researcher coins this new term to provide an explanation for the transformations that was brought by the technology in the communicative process; however, with these transformations, we can find that the theoretical rooting continued in relying on assumptions that were basically raised on the techniques that were convenient for it. However, the situation has changed after the emergence of the new media, in addition to the emergence of the need to a theoretical rooting that commensurates the size of variables. Therefore, the study raised on an underlying assumption which is : Is the prevailing theories of communication can interpret the new phenomena of communication, including the communicative Integration?The study concluded the following results : - 1 - The communicative integration is a process that exists as a result of the increasing in communication which allows integrating the elements of the communicative process.2 - Both time and speed are factors that determine the size of the communicative integration which results to the concept of the user.3 - The communication theories that are certified by the studies of the new media do not give factual explanations for the variables of the new media, including the communicative integration4 - The model of the communicative integration interprets the process of communication in the new media.
