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نظم دعم القرارات التسويقية والمزيج الترويجي ودورهما في ترشيد سلوك المستهلك : دراسة مقارنة في مصارف عراقية == Marketing decision support systems and promotional mix and their role in the rationalization of consumer behavior Comparison study In Iraqi Banks

Author name: علي محمود علي سماكة
Supervisor name: مؤيد عبد الحسين الفضل
General topic: Administration and Economics
Specific topic: Business Administration
Degree: Doctorate
University: University of Kerbala - Faculty Of Administration And Economics - Department Of Business Administration
Language: Arabic
Full text from the source: https://uokerbala.edu.iq/wp-content/uploads/2022/06/Rp-Marketing-decision-support-systems-and-promotional-mix-and-their-role-in-the-rationalization-of-consumer-behavior-1.pdf-1.pdf
University location: Karbala
First pages: T74758 - p.pdf
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