اثر كلف النقل في الاتجاهات التسويقية لمعامل الاسمنت في العراق لعام 2015 == The Influence Of Transportation Cost On The Business Marketing Of Cement Factories In Iraq For 2015
Author name:
نورس تحسين شبيب
Supervisor name:
ناهض هاتف محمد السعيدي
General topic:
Geography
Specific topic:
Geography
Degree:
Master
University:
University of Baghdad - College Of Literature
Language:
Arabic
University location:
Baghdad
First pages:
10T1586 - p.pdf
Abstract:
تعد صناعة الاسمنت احد الانشطة المهمة لاقامة مشاريع البنى التحتية او اي مشروع اعماري , ان هدف الدراسة هو معرفة اثر كلف النقل في الاتجاهات التسويقية لمصانع الاسمنت في العراق لسنة 2015,وهل اثر الاسمنت المستورد في الصناعة المحلية ودراسة التوزيع الجغرافي لمص | The industry of cement is considered one of the significant activities in the construction of sites and projects. The present study aims at identifying the transportation cost of cement in Iraqi factories during 2015 and whether these costs do affect the business marketing of this product. Besides, it aims at exploring whether the imported cement does affect the local or national industry of this product, and the geographical distribution of cement factories in Iraq. This study has adopted the regional methodology resulting in identifying the factors of industrial settlement greatly impacting the cement industry such as the raw material, working hands, marketing, capital, energy and power, and the governmental policy besides the natural factors and conditions such as the geographical position, weather and water resources in the light of theories concerned with the transportation costs like Alfred Fiber theory and Hoover theory. The study has depended on the records of cement factories of governmental and non - governmental sectors in addition to field visits to diagnose the amount of cement produced during 2015. There is a variation in the geographical distribution of cement factories in Iraq as there are six factories in the north affiliated to the northern cement company, four in the west affiliated to the Iraqi cement company, and eight factories in the south affiliated to the southern cement company besides other private factories like Mas - Bazian in Sulaimania, Aldouh factory in AlMuthna, and Almabroukah factory in AlBasra. The cement industry in Iraq suffers from a lot of problems like transportation cost, factories distribution, marketing problems, pollution problems, power problems and foreign competitive products. It has been concluded that the industrial settlement is one of the main reason in constructing and building cement industrial projects especially in the case of Iraq which is best known by the availability of raw materials. Furthermore, the transportation cost of cement from those factories to the various governorates decides the business marketing of this product as it has been observed that the transportation direction from those factories to the nearest governorates show lower prices and costs and the reverse is true.
