الاعلان التجاري المقارن : دراسة قانونية مقارنة == Compartive Commercial Advertisement Comparisim Legal Study
Author name:
عبد الواحد حمد واحد الحسيني
Supervisor name:
جعفر كاظم جبر
General topic:
Law
Specific topic:
Commercial Law
Degree:
Master
University:
Mustansiriyah University - Faculty Of Law
Language:
Arabic
University location:
Baghdad
First pages:
13T1499 - p.pdf
Abstract:
The world recently witnessed great economic development in most of world countries and it has happened great and various expansion in production. All that happens as a result of the amazing advancement in research, science, and modern technology aspects that totally leads to increase of quantities and qualities of goods and services that abound in the markets.As a result of that industrial and productive development there was a need to the media to largely contact customers in order to largely numerate advantages of produced goods and services and its characteristics particularly the demand and organize it towards these products, increase individuals' purchasing power for their needs and attempt of every advertiser in attracting the biggest number of customers to buy its products and services. With the development of means of commercials such as journalism, broadcasting, television and so forth it has been looked to the commercial as an important source of income; where private companies established for commercials and has established a foothold among the most important occupations that lead to the promotion of goods and services; the commercials has occupied markets and created actual revolution in the systems for selling and promotion; and became an unavoidable necessity in the economic system in the market.With time a special type of these commercials came to existence, that is, the comparative commercial advertisement that passed through steps of hesitation towards his legitimacy; the French judiciary has hesitated in many of its decisions to licensing this commercial; after this long hesitation, code or record of French consumption is issued with number (949) on January 18, 1993 that considered the borderline for its legitimacy, particularly the article number (121) through which the commercial is defined, stated the most important of its legitimated types and identified its elements and all characteristics; in addition some legislations has differed or disagreed about its legal nature as being obligatory became held by the contract and arrange its effects or it is an invitation for negotiation and does not reach the status of obligation; in addition, it has been recognized from its many similar situations that has common factor when each of them considers a means of media for the customer regarding the realty of mentioned information about the goods and services; this article also had put with it the legitimacy conditions of that comparative advertisement; that conditions included objective and formal conditions; the objective conditions some of it general that related to all advertisements and others limited to the comparative advertisements and related to products and prices; while the formal conditions some of it related to advertisement tools and others related to procedures that precede broadcasting that advertisement. Among other effects of the comparative commercial advertisement is the existence of rights and obligations affecting on all its parties; these rights differ from party to another according to each one's legal status and limits of responsibility.As a result of absence of special law in the Iraqi and Egyptian legislation that responsible to organize that advertisement it resorts to the general rules in the civilian responsibility in providing individual protection means where the consumer has the right in suing for implement contract obligation or Suit deceiving with injustice because of the defect against its will or the request for compensation in case of his disability in proving the former two suits; the merchant who lost his trade has the right as well, according to the general rules in civilian responsibility, to complain against the advertiser with accusation of illegitimate competition to compensate its damages. Going back to some comparative legislations, we can find that there are other means of collective civilian protection that provided by these legislations to the loser in case of failing of individual means in achieving enough protection to him; these means can be identified by claims of Associations of protecting consumers that specialized in protecting consumers and claims of professional syndicates that specialized for merchants who are members of a professional syndicate.
