تسويق الخدمات المحاسبية. فحصها وتقويمها في المكاتب المحاسبية القانونية : دراسة حالة عن مجموعة طلال ابو غزالة - الاردن == The Marketing of Accounting Services Checking Evaluating In Law Accounting Offices (Case Study) In Group of Talal Abu - Gazala (Jordan)
Author name:
احمد احمد احمد الرحومي
Supervisor name:
ثامر ياسر البكري
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Doctorate
University:
University of Baghdad - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
University location:
Baghdad
First pages:
07T3380 - p.pdf
Abstract:
اصبحت الخدمات اليوم باشكالها المختلفة والمتنوعة ونموها المتسارع تشكل الجزء الاكبر في اشباع حاجات ورغبات المنظمات والافراد على حد سواء، ومنها الخدمات المحاسبية التي تقدمها الشركات والمكاتب المحاسبية القانونية. بما تتصف به من خصائص وتنوع مثل خدمات التدقيق و| The services in various and different types and hurrying development be formed the biggest part in fulfill the needs and desires of organizations and individuals, such as accounting services which are submitted by law and accounting companies and offices in what have from service of checking with following up services, also the administrative and industrial consultations and informational techniques and others… etc, also become a great importance for continuous and stability works environment, this importance need to marketing these services, by actioninng marketing activities and their different tools of producer, pricing, distribution, spreading … etc. to show the importance of accounting and its effect on economic and social level. The study declared for specialists in this vital important accounting sector, that the companies and accounting offices in great number of advanced countries, become marketing procedures with its sides and activities are of daily works, and it’s obligated on Arabic accounting companies and offices to overcome these imposed difficulties and obstacles towards work by concepts and marketing procedures because what have from active and positive effects ways in support accounting companies and offices.In fact, these concepts and marketing dimensions were represented a main problems in past, which the research tried to distinguished their importance features for the benefit of specialists and professionals together, especially in Yamanian and Iraqi environment, and generally in Arabic environment by the study of researcher on (Talal Abu Gazala Law Accountant in Jordan), after elected it by Association of Jordanian Accounting because its good reputation and high position in accounting marketing, in addition, of wide abilities so it submitted various accounting services for wide classes of peoples of customers by net of branches cover about all main countries in Arab Land. This study contained six chapters.Chapter One : including the basic background of services in its first section and economic importance in section two, to distinguishing services importance and its development and advance procedures, and today formed high rate of economic activity outcome and great contribution in total national production.Chapter Two : section one showed the basic concepts of accounting marketing services, second section dealt with philosophical frame in its various dimensions, and they are really the basic strong rules to build effective activity marketing, it is the point for accounting companies to achieve their future ambitions.Chapter Three : including the elements of the mix of accounting marketing services in its two parts traditional and additional, containing in first and second section sequencely, these element represented the most important tools of marketing activity, which enable companies and accounting offices to build strong base of relations with customers and develop the image and position in society classes. These elements represented the most important tools of marketing activity which enable companies and accounting offices to built strong base of relations with customers and improve the image and position in society.Chapter Four : Concentrated on research’s procedure which contains on the problem of the study and the importance role of marketing activity containing accounting companies, research targets and them means of data collecting with its determiners by the procedure of study the state. Part Two : dealt with the studies of former references which reflected various marketing activities.Chapter Five : Is analysis for the reality of application accounting rules and the elements of marketing mixture of accounting services in group by three sections first one is descriptive the reality of group and its submitted activities, which reflected the variety and numbering the accounting activities and implementing fields, section two concentrated on amendment the accounting rules of marketing accounting services, which is know by its results that a group achieved great successes. Part three : dealt with the lists of checking of elements the marketing mixture, which can from its results clear that the group direct towards building active marketing opposite of what existence in accounting companies and offices which are still far away from this field.Six and Last Chapter : contained the most important conclusions in section one, but in section two included the practical and future recommendations.
