تاثير اليقظة الاستراتيجية في تحقيق الميزة التنافسية المستدامة بالاعتماد على نتائج التحليل البيئي باعتماد مصفوفة SWOT متغيرا تفاعليا : دراسة تحليلية لاراء ادارات المدارس الاهلية في محافظة البصرة == Strategic Vigilance on Sustainable Competitive Advantage The Impact of The Adoption Moderating Of Matrix SWOT Analysis Results An analytical study of the views of Managers of private schools In Basra governorate
Author name:
هلين نعمة حطاب المالكي
Supervisor name:
محمد حسين منهل العيساوي
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Master
University:
University Of Basrah - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
University location:
Basrah
First pages:
07T4653 - p.pdf
Abstract:
The purpose of this study is to test the effect of strategic vigilance variables, dimensions, Which are : economic vigilance, social vigilance, environmental vigilance) in order to achieving sustainable competitive advantage Sub - dimensions (the efficiency of the organization, market share, and good reputation) then test the Moderating role of the findings of the environmental analysis through adoption of SWOT matrix dimensions (strengths, weaknesses, opportunities and threats) Researcher adopted in this study, the descriptive approach .The questionnaire is adopted as an essential tool for data collection in the practical side the sample consisted of managers in the private schools in the province of Basra is amounted to 343 Manager and administrative.The study used the the approach of testing Moderating relations of the model premise, hypothesis the path analysis to test the direct and indirect impact between the variables of the study, as well as use the correlation coefficient (Pearson) to determine the relationship between strategic vigilance components, analysis of SWOT, sustainable competitive advantage. The results showed a positive relationship between strategic vigilance sustainable competitive advantage ,There is also the role of direct effect of strategic vigilance with the SWOT analysis on sustainable competitive advantage. The results including important implications for future research and studies.
