مـقــروئية صــحف كــربلاء : دراسة مسحية لجمهور كربلاء == The Readability Of Karbala Press A Survey Of The Audience The City Of Karbala
Author name:
منتظر محمود مهدي الحسيني
Supervisor name:
عبد المنعم كاظم مطلب الشمري
General topic:
Media
Specific topic:
The Press
Degree:
Master
University:
University of Baghdad - College Of Media
Language:
Arabic
University location:
Baghdad
First pages:
15T489 - p.pdf
Abstract:
ان دراسة مقروئية الصحف لدى الجمهور تمثل اولى الخطوات التي تمكن الباحثين والعاملين والمهتمين في مجال الصحافة من الوصول الى نتائج قريبة من الواقع الذي تعيشه صحافة اليوم، ومن ثم ترجمة هذه النتائج الى خطوات عملية تسهم في تطوير عمل الصحف والنهوض بها في ظل الت | Newspapers readability studies at the public represent the first steps that will enable workers and researchers who are interested in journalism to gain access to the results close to reality and translated into practical steps to contribute to the development and advancement of the newspaper in the light of the technical challenges in the world of communication.Also, the local press that deal with the affairs of cities and provinces is one of the most important types of press because of its looking at subjects that are trying to deepen the details of every town and shed light on all political, economic, social and cultural aspects, and this is what can not be National newspapers in the country coverage.So this research is interested in studying readability of newspapers in the city of Karbala for year 2015. As it is the city of religious, cultural and historical characteristics and because of the good level of journalism in this city.The most important goals of this research : 1 - knowledge newspapers Readability level at the public in the city of Karbala.2 - know the goals and preferences of readers audience.3 - shed light on the reading habits of the public.4 - Knowledge tools attraction towards newspapers.5 - knowledge of the most important reasons that lead to the lower readability newspapers.7 - stand on the most important ways to develop the appetite for reading newspapers.Search consists of four chapters, the first chapter included the methodological framework, Chapter II deals with the concept of Readability in general and the readability of the newspapers in particular, Chapter III highlighted the press in Karbala since the beginning of its establishment in the early twentieth century until 2015, then the fourth quarter, which It represents the field study and analysis of the results of the questionnaire that was distributed to the public.The most important search results : 1 - 41.3% of the public reads the press Karbala permanent or intermittent manner.2 - 58.7% of the public does not read press Karbala for several reasons, especially the follow - up to the satellite channels, the Internet and newspapers as well as the delay in the transfer of events.3 - Designed and directed the newspaper is important for the public to read. A high percentage of the public believes that the design of newspapers the average gravity.4 - The majority of the public prefer reading only headlines or read the titles with the foreground.5 - News reports in the first place the public's preferences. Local and special events in Karbala came at the beginning of Preferences.6 - Topics related to reconstruction and services, politics and the economy topped the list of preferences of the audience Karbala.7 - Public preference biggest came by Independent Newspapers.8 - Press Karbala is not the primary source of news and information for the majority of the audience in the city
