تاثير السعر في خصائص الخدمة الصحية دراسة تحليلية لاراء عينه من مديري القطاع الصحي الحكومي في محافظة بابل
Author name:
زمن صالح هادي ابراهيم
Supervisor name:
ثامر هادي الجنابي
General topic:
Administration and Economics
Specific topic:
Industrial Management
Degree:
Master
University:
University of Babylon - Faculty Of Administration And Economics - Department Of Industrial Management
Language:
Arabic
University location:
Babylon
First pages:
07T4704 - p.pdf
Abstract:
The price is one of the most complex paragraphs of the catalog mix and as the security key to the relationship between the Organization and the customer, the error in fixing the price of a service means losing competition in the new atmosphere of a complex environment, so examining all the price paragraphs very carefully is an urgent necessity. The determination of service prices is the characteristic of the service in tangible goods.The problem with this study was that there was no clear perception in the study sample of the role of the price in providing health services in the province of Babylon.This study involves achieving the following objectives : 1. knowledge of the relationship and influence between price and health service elements in the sample study.2. Identification of price fundamentals and provision of health service.For the purpose of achieving the objectives of the study, a hypothetical scheme has been developed, specifying the nature of the relationship between the dimensions of the independent variable and the dimensions in order to detect the nature of this relationship, several hypotheses tested using advanced statistical methods and the application of the statistical program for Windows - spss - 18 were formulated. Use the simple correlation coefficient to measure the correlation between variables and test (z) for the moral knowledge of this relationship, and test (f) to determine the morale of the regression equation, as used (R2) to interpret the magnitude of the effect of the independent variable in the child variable. The Coral Teaching Hospital, the Hilla Educational Hospital, the maternity hospital and the children were selected as the study sample and the main findings were.1. There is a correlation between each price variable and the health service variable in different proportions.2. There is a significant moral impact on the price in the health service.The study recommended the adoption of a clear scientific pricing policy that would increase the effectiveness of these services on the one hand and maximize hospital resources on the other and try to create a price competition situation between hospitals
