اثر التخطيط الاستراتيجي في جودة الاداء الجامعي : دراسة ميدانية في جامعة البصرة == THE IMPACT OF STRATEGIC PLANNING ON THE QUALITY OF THE UNIVERSITY PERFORMANCE A SURVEY STUDY IN UNIVERSITY OF BASRAH
Author name:
الهام عبد الصمد محمد الطعمة
Supervisor name:
محمد عبود طاهر
General topic:
Administration and Economics
Specific topic:
Strategic Planning
Degree:
Higher Diploma
University:
University Of Basrah - Faculty Of Administration And Economics
Language:
Arabic
University location:
Basrah
First pages:
07T4605 - p.pdf
Abstract:
This study aims to find out the causes weakness of the strategic planning and its impact on the quality of performance in Iraqi universities, by studying how top management (University Council) practice for the strategic planning and its impact on the level of quality assurance. The study included Basrah University focusing on the University Council of the University leaders sampled intent, the society of the study consisted of (N=40) person. The researcher initial test through individual interviews and conducting preliminary survey of a sample of (n=20) person, which shows a clear and significant gap of integration variables, the strategic planning and quality performance.Referring to the qualitative and quantitative indicators for quality assurance and accreditation of Arabic universities as a base to launch in this study, therefore, two parts questionnaire was conducted, the first part is dealing with strategic planning process requirements by reading the opinions of the respondents and the extent of their agreement with the need to use those requirements to improve strategic planning processes and the quality of University performance, the second part is dealing with the quality of University performance through qualitative and quantitative indicators for quality assurance and accreditation of the Arab Universities by reading the opinions of the respondents and the extent of their agreement to adopt those measures to improve the quality of University of Basrah performance.The researcher used a proposed sample, like correlation coefficients, to explain the strength of a statistical relationship between the study variables (the strategic planning and quality performance), Regression analysis was used to test the direct effects between the two variables. It was concluded that the outcome of results highlighted the effectiveness of the implementation of the strategic planning process to the quality assurance of University performance.
