نظم دعم القرارات التسويقية والمزيج الترويجي ودورهما في ترشيد سلوك المستهلك : دراسة مقارنة في مصارف عراقية == Marketing decision support systems and promotional mix and their role in the rationalization of consumer behavior Comparison study In Iraqi Banks
Author name:
علي محمود علي سماكة
Supervisor name:
مؤيد عبد الحسين الفضل
General topic:
Administration and Economics
Specific topic:
Business Administration
Degree:
Doctorate
University:
University of Kerbala - Faculty Of Administration And Economics - Department Of Business Administration
Language:
Arabic
Full text from the source:
https://uokerbala.edu.iq/wp-content/uploads/2022/06/Rp-Marketing-decision-support-systems-and-promotional-mix-and-their-role-in-the-rationalization-of-consumer-behavior-1.pdf-1.pdf
University location:
Karbala
First pages:
T74758 - p.pdf
